NRF 2026 reinforced a clear message: retail innovation is becoming more practical, not more complex.
Inside the SOTI Booth #5421, L Squared demonstrated how centralized digital signage helps retailers manage screens with clarity and confidence. Attendees explored interactive experiences and saw how intuitive workflows reduce manual effort while improving consistency across locations.
What stood out most was the shift in expectations. Retailers aren’t asking for more features - they’re asking for fewer obstacles. They want systems that support their teams quietly and reliably.
NRF’s “Next Now” theme resonated because it reflects this reality. The future of retail digital signage is about simplicity, visibility, and trust - technology that works in the background so teams can focus on what matters most.