Dollar General is an American chain variety store with 18,774 stores across the United States and Mexico. It has multiple warehouses and supply chain centres to supply its stores with retail goods. The brand makes it easy for customers to shop for everyday needs by offering low prices on popular brands.
Their daily operations involve many data points and updates that need to be relayed in real-time. Because of the dynamic nature of this information, traditional signage like posters and pamphlets is not an option — not to mention the cost of printing and logistical issues.
So, how can Dollar General get this information from the back end to workers on the floor?
This is where L Squared comes in.
Using Samsung’s LCD screens, powered by L Squared’s digital signage software, Dollar General created a robust communication system. The cloud-based content management system (CMS), the L Squared Hub, makes it easy to share and manage content on any screen of the display network.
This deployment has allowed Dollar General to:
In addition to the $1.5M in annual recurring software license revenue, this solution is expected to grow over the next several years to generate over $7.5M in hardware and services.