In a marketplace booming with competition, setting your brand apart is more crucial now than ever before. Customers and employees now prioritize brands with personality. They want to know who they’re engaging with and what the brand stands for.
That’s where corporate branding comes in.
Corporate branding is the strategy of promoting the brand itself, not just its products and services. It involves a strategic plan to shape how your brand is perceived by customers, paying attention to details throughout the customer journey across touchpoints.
The objective is to communicate the essence of your brand to your audience while cementing your place in the industry. Tall ask, that’s for sure!
But don’t worry. Corporate branding is now more accessible than ever before — thanks to innovative technology.
In this blog, we’ll discuss how you can use digital signage for your corporate branding strategy and win big results. Let’s begin!
Why use digital signage for corporate branding?
Digital signage has unique advantages for corporate branding. It’s flexible, scalable, and reliable all important factors for engaging your target audience while maintaining consistency across touchpoints.
Let’s dive into some more detail below.
1. Delivers dynamic information in real-time
Unlike static signs like posters and bulletin boards, brands can use digital signage to share real-time relevant information with their audience. This ensures that brands can update their content and messaging anytime so the on-screen content is current and engaging.
Corporate offices can also share important updates with customers and employees on digital displays, ensuring a consistent flow of information. This includes live wait times, event updates, and even emergency notifications in case of natural calamities and security threats. This creates a customer-centric experience that helps your brand stand out from the rest.
2. Enhances visual appeal
Humans love visuals—and science proves this too. Almost 50% of our brain is involved in visual processing, making it easier for humans to process visuals than text.
You can use digital signage to engage your audience by sharing branded visuals like graphics, videos, and infographics. For instance, you can share company videos and stream live events to engage visitors in your office waiting rooms. This helps reduce their perceived wait time and eases restlessness while waiting their turn.
You can also display your brand logos, colors, and visuals to create a strong brand identity. Additionally, you can highlight your company’s core values, goals, and objectives to foster a deeper connection with your audience and create active recall.
3. Ensures consistent branding across touchpoints
Nothing is more off-putting than inconsistent messaging from brands. Customers expect (and rightly so) to receive consistent information from brands, irrespective of where they encounter the brand.
Digital signage solves this problem with location-based communication. This means that offices can display targeted messages across digital screens irrespective of location.
Solutions like L Squared use a cloud-based content management system to schedule and share content. Using a centralized dashboard, the platform administrators can share targeted content to any screens anytime and anywhere through this dashboard.
This is done through targeted device segmentation, ensuring that any device included in a particular ‘Group’ displays the same information, irrespective of its department, building, and even geographical location.
4. Creates interactive experiences
Touchscreen kiosks and interactive displays provide an engaging way for clients and employees to interact with the brand. For instance, with a few simple taps, your clients can go through digital catalogs to view product listings, available services, and customization requests.
Additionally, these experiences can be crafted to create tailored and personalized content, further strengthening the brand connection. You can provide virtual tours, showcase product and service capabilities, and even request feedback using these interactive devices.
5. Enables brand-specific customizations
Digital signage solutions usually allow for customizations according to brand needs. These can include app integrations, additional features, and more, depending on your office's needs.
For instance, L Squared has hundreds of built-in applications ready to plug and play. These include social media, live streaming, and even meeting room apps to help you personalize your engagement with your audience and make every interaction count.
Best practices for using digital signage for corporate branding
Before you implement your corporate branding strategy using digital signage, here are a few best practices to keep in mind:
- Define your goals clearly: Are you aiming to increase brand recognition? Are you focusing on improving communication with employees? Setting clear goals helps you design content and choose the right locations for your digital signage.
- Create engaging visuals: Consistently use your brand’s colors, fonts, and logos to reinforce brand identity, and always use high-resolution graphics for a professional look.
- Focus on dynamic content: Use touchscreens and interactive features to engage users directly. You can also incorporate motion graphics whenever possible.
- Keep your content fresh and relevant: No one likes stale anything — that includes your content too! Update content regularly to keep it relevant. This includes news, announcements, promotions, and seasonal content.
- Change things where you can: While maintaining consistency, allow localized content adjustments to cater to specific regional or departmental needs.
Wrapping up
Safe to say, when used strategically, digital signage is an effective tool for corporate branding. By following these best practices, companies can create engaging, dynamic, and consistent brand experiences that resonate with their audiences, whether they are customers, employees, or partners.
The key is in taking an active approach — Regular updates, interactive features, and consistent branding across all touchpoints are some crucial details that need regular attention.
Not to forget, where you place your digital signage is equally important for getting the attention you expect. Be sure to pay extra attention to strategic placement and focus on high-traffic areas for a lasting impact on your brand identity. Keeping these in mind will ensure that digital signage effectively supports and enhances your corporate branding efforts.
Want to see how L Squared can enhance your corporate branding strategy? Contact sales@LSquared.com.
