Making Business Solutions Visible and Interactive
How L Squared helped Rogers Wireless showcase its Advanced Business Solutions through digital signage and interactive engagement.
Business Solutions group that provides business-focused technologies including wireless backup, Office 365, Wi-Fi, and digital signage.
To increase awareness of these solutions among Canadian business leaders, Rogers sponsored a space inside the Toronto Region Board of Trade. The environment was designed as a combined work and think lab for members, groups, and visitors.
Rogers needed a qualified digital signage partner that could help transform the space into an interactive technology showcase. L Squared delivered both wall-mounted digital signage and an interactive kiosk experience.
Challenge & Solution
Rogers needed to communicate a broad portfolio of business solutions in a way that felt modern, useful, and engaging. Static materials alone would not create the level of interaction needed to capture visitor attention or generate follow-up opportunities.
L Squared provided an interactive kiosk application that allowed visitors and members to access useful information such as local transit schedules, restaurants, travel details, floor plans, and Board of Trade resources. The same kiosk also showcased Rogers business solutions and included a form visitors could complete to request an immediate response.
Wall-mounted digital signage screens supported the experience by displaying clear, consistent messaging about Rogers offerings throughout the space.
The Technology
The solution included:
- Interactive touchscreen kiosk application
- Wall-mounted digital signage displays
- Cloud-based digital signage software
- Business solution content and contact information
- Visitor information tools including transit, restaurant, travel, and floor plan resources
- Lead capture form for immediate follow-up
Implementation
L Squared deployed the interactive kiosk as both a visitor resource and a brand engagement tool. The application was designed to provide practical value while naturally introducing Rogers Advanced Business Solutions to members and visitors.
Additional wall-mounted signage screens were installed to reinforce messaging, promote Rogers solutions, and create a more visible presence within the sponsored space.
Impact
Rogers gained a more engaging and measurable way of presenting its Advanced Business Solutions to a targeted audience of business leaders.
The impact included:
- Clearer visibility for Rogers business offerings
- Interactive engagement with Board of Trade members and visitors
- Practical visitor tools that encouraged kiosk use
- Lead capture opportunities through digital forms
- Consistent messaging across wall-mounted signage
- A stronger technology presence in a high-value business environment
By combining useful visitor content with solution-focused messaging, L Squared helped Rogers create an interactive brand experience rather than a passive display.
Call to Action
Need to turn a showroom, lobby, or sponsored space into a more engaging sales environment? L Squared helps brands use digital signage and interactive kiosks to inform, engage, and capture interest. Contact Us
Project Partners
- L Squared
- Rogers Wireless
- Toronto Region Board of Trade
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