L Squared joined forces with Lenovo to completely transform their US headquarters eStore into a cutting-edge retail space.
By deploying an advanced content management system (CMS) that integrates digital signage touch screens and electronic shelf labels (ESLs), Lenovo now enjoys a streamlined, automated, and highly efficient eStore operation.
This is not just a win—this is the future of retail, realized.
About the Client
Lenovo, the world’s largest PC manufacturer and a trailblazer in tech innovation, needed more than just a display system for their US headquarters eStore. They envisioned a showcase of what retail could be: fast, efficient, and fully automated.
Their mission was to unify multiple display technologies under one intelligent platform, and L Squared delivered the perfect solution.
The Challenge
In a high-traffic, high-tech environment like Lenovo’s eStore, managing diverse display technologies manually was a daunting task. Lenovo needed a powerful, cohesive platform that could seamlessly manage their digital signage, touch screens, and ESLs—automating everything from pricing updates to dynamic advertising—all without missing a beat.
The Solution
Enter L Squared’s CMS, built to handle the complexity and scale Lenovo demanded:
One Platform, Total Control: No more juggling multiple systems—L Squared’s CMS unified the control of all display technologies. Lenovo can now update content across their digital signage and ESLs instantly, ensuring consistency and efficiency at every turn.
Real-Time Automation: Pricing updates? Automated. Advertising content? Centrally managed and deployed in real-time. With everything running like clockwork, Lenovo’s eStore is a showcase of what’s possible with the right tech stack.
Proof-of-Concept Retail Store: L Squared took things one step further by installing a proof-of-concept retail store at Lenovo’s North Carolina headquarters. Featuring ESLs above cooler signage and interactive menu boards, this retail space is more than just functional—it’s a living demonstration of Lenovo’s end-to-end retail capabilities for clients and executives.
The Outcome
Lenovo’s eStore is now a high-performing hub of innovation:
Automation Excellence: Fully automated pricing and advertising has cut down manual processes and created a dynamic, real-time retail environment.
Seamless Content Control: By centralizing control of all digital displays, Lenovo has eliminated operational bottlenecks, delivering a more consistent and compelling customer experience.
Retail Brilliance: The proof-of-concept store has wowed Lenovo’s top brass, solidifying the company’s position as a leader in the future of retail. With every demo and interaction, it’s clear that Lenovo, powered by L Squared, is setting new standards in retail innovation.
What’s Next?
The success of this project is just the beginning. Lenovo is already exploring ways to expand L Squared’s CMS to other locations, leveraging this breakthrough to drive operational excellence across their retail ecosystem. Together, we’re not just improving the present—we’re shaping the future.
Want to see what L Squared can do for your business? Reach out today and let’s get started!
