Earlier this year, The Golf League (TGL) was set to kick off its highly anticipated event, packed with elite athletes, VIPs, and a global audience watching every detail. Tiger Woods was in attendance, and Best Buy—the event’s key technology investor—was responsible for ensuring every digital display ran flawlessly.
Then, just days before game time, disaster strikes. The content management system powering TGL’s digital signage crashes. Live feeds disappear. The menus won’t update. Branding screens go dark. Every second lost threatens the seamless experience that Best Buy promised to deliver.
With no margin for error, Best Buy needed a fix—fast. They turned to their trusted partner, L Squared.
The Challenge: A Digital Breakdown at the Worst Moment
Best Buy’s responsibilities included:
- Concourse screens streaming live action from inside the stadium.
- Locker room displays showcasing team branding and logos.
- Food and beverage screens dynamically updating menus and promotions.
- Executive suite screens integrating external DirecTV feeds with in-game content.
A total failure of the CMS meant these critical screens were blank just as the event was about to begin. The stakes couldn’t have been higher.
The Solution: L Squared Hub Delivers Under Pressure
L Squared’s expert team arrived on-site immediately, deploying the L Squared Hub CMS. In under an hour, the system was fully operational, restoring every display without disruption. The key advantages of the platform included:
- Centralized content management: Real-time updates across all screens from a single platform.
- Seamless live TV integration: Combined branding, menu updates, and sponsor messaging with live feeds from inside and outside the stadium.
- Rapid deployment: Ensured a flawless event experience in record time.
The Impact: A Flawless Event Experience
Thanks to L Squared’s swift action, the event proceeded without a hitch. Attendees, athletes, and VIPs experienced a seamless digital experience, reinforcing Best Buy’s reputation as a leader in technology-driven events. More than just a crisis averted, this collaboration demonstrated how scalable, data-driven content management can elevate any live event.
Future-Ready Digital Signage for Any Industry
From stadiums to corporate campuses, L Squared’s dynamic signage solutions ensure businesses can communicate the right message at the right time. Whether managing live event content, enterprise branding, or multi-location digital signage, L Squared delivers unmatched reliability and scalability.
Want to guarantee your event or business runs smoothly? Contact L Squared today to see how our technology can power your vision.
