From CMS Crash to Game-Time Confidence
How L Squared restored a mission-critical digital signage network for The Golf League in under an hour.
When The Golf League prepared to host a high-profile live event with elite athletes, VIP guests, major brand visibility, and a global audience, every screen mattered. Best Buy, a key technology investor for the event, was responsible for ensuring the venue’s digital experience ran smoothly across concourses, locker rooms, food and beverage areas, and executive suites.
Then, just days before game time, the existing content management system failed. Live feeds disappeared. Menu boards would not update. Branding displays went dark. For an event where every visual touchpoint supported the guest experience, the breakdown created an urgent need for a stable, scalable, and easy-to-deploy digital signage solution.
Best Buy turned to L Squared. The L Squared team arrived on-site and deployed L Squared Hub, restoring the display network in under an hour and helping deliver the seamless experience the event required.
Challenge & Solution
The challenge was immediate and high-stakes: a complete CMS failure at the worst possible time. The event required multiple types of content to run across different spaces, including live action from inside the stadium, team branding in locker rooms, dynamic menu content, sponsor messaging, and external DirecTV feeds in executive suites.
L Squared responded with a rapid deployment of L Squared Hub, giving the team centralized control over every screen. Content could be restored, scheduled, updated, and managed from one platform, allowing Best Buy to regain confidence in the digital experience before attendees, athletes, and VIPs arrived.
The Technology
L Squared Hub provided the foundation for event-wide digital signage control, including:
- Centralized content management across venue displays
- Real-time updates for branding, menus, and sponsor messaging
- Integration of live TV and in-game content
- Flexible support for different screen types and use cases
- Fast deployment for time-sensitive environments
- Cloud-based control designed for reliability and scale
Implementation
The implementation was completed under intense time constraints. L Squared’s team arrived on-site, assessed the failed signage environment, deployed L Squared Hub, and restored the content network in under an hour.
The platform was configured to support concourse screens, locker room displays, menu boards, executive suite screens, and live content feeds. By centralizing control, L Squared eliminated the need to troubleshoot disconnected systems and gave Best Buy a single, reliable platform to manage the event experience.
Impact
The event proceeded without disruption. Displays were restored, content was visible, and the digital experience supported the high-profile nature of the event.
The impact included:
- Digital signage restored in under an hour
- Live feeds, branding, menus, and sponsor content brought back online
- Reduced risk for Best Buy and event stakeholders
- A seamless experience for athletes, VIPs, and attendees
- Proof that L Squared Hub can perform in urgent, high-pressure environments
For live events, a signage failure is not just a technical issue. It affects wayfinding, hospitality, branding, sponsorships, and guest confidence. L Squared helped turn a potential breakdown into a successful event experience.
Need a digital signage platform that performs when the pressure is on? See how L Squared Hub can support live events, sports venues, hospitality spaces, and enterprise environments with reliable, real-time communication. Contact Us
Project Partners
- L Squared
- Best Buy
- The Golf League (TGL)
