The UPS Store Digital Signage Case Study | Franchise Communication Platform

National Brand Consistency. Local Store Control.

How L Squared helped The UPS Store modernize franchise communications with a scalable digital signage solution.

The UPS Store is one of the most recognized small business franchise networks in the world, offering shipping, printing, mailbox services, packing supplies, and business support services across a wide network of locations.

As customer expectations evolved, The UPS Store recognized that digital signage could play a stronger role in customer communication, service promotion, and franchise engagement. The existing legacy system, however, could not keep pace with the needs of a growing franchise model.

The UPS Store needed a solution that balanced national control with local flexibility. Corporate marketing needed the ability to push consistent brand content across the network, while individual franchise owners needed a simple way to manage localized promotions without heavy technical effort or upfront investment.

L Squared delivered a cloud-based location communication platform designed to make franchise digital signage easier to deploy, manage, bill, and scale.

Challenge & Solution

The challenge was twofold. The UPS Store needed to replace an aging digital signage system while keeping deployment simple for busy franchise owners. The solution also had to support centralized content control, localized store promotions, and a cost-friendly path to modernization.

L Squared provided L Squared Hub as the core content management platform and paired it with low-cost media players preloaded with the software. This allowed franchise owners to replace existing media players while keeping current TVs wherever possible.

To simplify adoption, L Squared also created a payment portal that allowed individual stores to complete online payment, create a subscription, and establish an online contract. Once the media player arrived at the store, the owner simply connected the unit, shared the screen ID, and the player was added to The UPS Store network.

The Technology

The solution included:

• L Squared Hub cloud-based CMS
• Pre-configured digital signage media players
• Centralized content control for national marketing
• Localized content capabilities for franchise promotions
• Online payment portal for store-level subscriptions
• Cloud-hosted infrastructure
• Remote support and customer service

Implementation

L Squared designed the deployment process around simplicity. Media players were pre-installed with L Squared Hub and shipped to stores after payment was completed through the online portal.

Once received, store owners replaced the existing unit, connected the player to the current display and Wi-Fi network, and shared the displayed player ID. L Squared then added the device to The UPS Store network, allowing approved content such as store hours, national promotions, news, and local messages to publish automatically.

This approach reduced friction for franchise owners, minimized hardware waste by keeping existing TVs where possible, and gave corporate teams a consistent platform for content delivery.

Impact

The UPS Store gained a more reliable, cost-effective, and scalable digital signage platform designed for the realities of franchise operations.

The impact included:

• Faster retrofit process for individual stores
• Reduced upfront investment by reusing existing displays where possible
• Centralized national content control
• Local promotional flexibility for franchise owners
• Simplified billing and contract management through the payment portal
• A more reliable content management experience
• Stronger support for franchisee growth and development

The total time to retrofit a store was reduced to minutes, making it easier for The UPS Store to modernize communications across locations without placing a heavy burden on franchise owners.

Call to Action

Looking for a digital signage platform built for franchise growth? L Squared helps brands centralize communications, empower local teams, and simplify deployment across every location.
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Project Partners

• L Squared
• The UPS Store