Modern Signage for Meetings, Sponsors, and Revenue Growth

How L Squared helped Toronto Region Board of Trade replace a costly legacy system with a flexible cloud-based signage platform.

Toronto Region Board of Trade is Canada’s largest chamber of commerce, representing more than 12,000 individuals and 250,000 professionals across the Toronto region. As a hub for business meetings, events, and sponsor engagement, the organization relied on digital signage to display meeting information and promote sponsor content.

The existing legacy signage system was expensive, difficult to update in real time, and not flexible enough to support future advertising opportunities. The Board of Trade needed a more cost-effective and scalable platform that could support both operational communication and revenue-generating sponsor content.

L Squared delivered a cloud-based digital signage solution that used existing infrastructure, reduced costs, and created new flexibility for meetings, promotions, and advertising.

Challenge & Solution

The Board of Trade needed to modernize its signage without incurring unnecessary capital costs. The existing system was used for meeting information and sponsor promotions but lacked the flexibility to update content quickly or expand advertising opportunities.

L Squared created a single digital signage solution that supported meeting calendars, promotional screens, sponsor advertising, and future screen expansion. By reusing existing infrastructure and moving to cloud-based software, L Squared dramatically reduced both capital and monthly operating costs.

The Technology

The solution included:

• Cloud-based digital signage software
• Meeting calendar display functionality
• Sponsor and promotional content management
• Advertising screen support
• Real-time content updates
• Reuse of existing infrastructure
• Scalable screen network design

Implementation

L Squared evaluated the existing signage infrastructure and designed a solution that would modernize the user experience without requiring a full hardware replacement.

The new platform supported meeting information and sponsor content from one system, allowing the Board of Trade to manage updates faster and expand digital advertising opportunities across screens.

Impact

Toronto Region Board of Trade gained a more flexible and cost-efficient signage platform with new revenue potential.

The impact included:

• More than 90% reduction in capital costs by using existing infrastructure
• 70% reduction in monthly operating expenses
• Real-time content updates across screens
• Improved meeting information display
• Expanded sponsor and advertising opportunities
• Scalable platform for future growth

The project transformed digital signage from a costly operational tool into a more strategic platform for communication, sponsor visibility, and revenue generation.

Call to Action

Need to modernize your venue signage without starting from scratch? L Squared helps organizations reduce costs, improve content control, and unlock new sponsor and advertising opportunities. Contact Us

Project Partners

• L Squared
• Toronto Region Board of Trade