Are you making the most of your digital signage solution?
Sure, you’ve shared some messages and hospital information on it.
But that’s just the tip of the iceberg.
Medical digital signage is a powerful solution and you can get really creative with it.
The results: Reduced perceived wait times, streamlined staff communication, simplified wayfinding, and better patient experience overall.
We’ve seen the results live, and now, you can too. Let’s take a look at how this healthcare giant has improved operations with innovative healthcare displays.
How this industry leader uses healthcare display solutions
As Canada's largest diagnostic healthcare lab, this facility wanted to make its locations more patient-friendly. This meant creating a seamless experience at key touchpoints of the patient journey.
Their three areas of focus are:
- Reducing wait times for patients, as a result lowering waiting room anxiety
- Informing patients about other lab services to keep them in the loop
- Streamlining staff communication for increased productivity
So how did they do it?
The answer: Implementing healthcare digital signage to transform communication at patient service centres (PSCs).
The impact is astounding:
- A 33% reduction in perceived wait times at their centres
- Improved staff communication through real-time updates
- More informed patients, thanks to displays showcasing guidelines, protocols, and best practices
- Boosted service promotion with eye-catching digital signage
Now you know the possibilities. Let’s get results for you too.
Get creative with your digital signage
Let’s take a deeper look into how the lab above leveraged digital signage.
Bonus: We’ve added more tips just for you!
1. Lower patient anxiety with wait time displays
Hospital visits are daunting for patients – no matter how often they visit. But the good thing is you can make the wait less dreadful for patients.
Like our client above, displaying live wait times helps ease waiting room anxiety. Patients know exactly how long they have to wait and who’s next in line, so they’re not left feeling in the dark.
The impact: Shorter waits, higher patient morale, and calmer patients.
Besides showcasing wait times, you can stream patient success stories, live events, weather updates, and ongoing hospital activities to engage your patients.
2. Improve communication with real-time updates
In an environment characterized by fast-changing situations, effective and quick communication is key.
Staff must be updated about best practices, shift schedules, patient updates, and doctor profiles to deliver high-quality patient care. This is where your signage solution comes in. You can share real-time alerts and updates, so your staff never misses a beat in their operations.
Conversely, designing creative healthcare messages keeps patients informed about any guidelines, healthcare tips, and pre and post-treatment best practices helps them make more informed decisions.
3. Simplify wayfinding for easy navigation
Another huge stress factor for patients and hospital visitors is navigation.
Too many hallways, counters, and even more rooms can get overwhelming very quickly.
Digital health solutions like interactive kiosks help patients and visitors find their way around your infrastructure easily.
By placing them in busy areas — like entrances and registration areas – patients can simply search for their rooms and get the exact directions. This saves them energy and time, ensuring a seamless experience.
You can also display the building’s and floor plan layout on screens to help patients navigate the hospital easily.
4. Streamline registrations and queueing
One of the best use cases of digital signage is queue management.
Using digital signage, you can streamline patient intake at registration points, billing counters, and other queueing areas. Here’s how:
- Display QR codes on screens to fast-track patient registration
- Showcase next-in-line information to avoid crowding and congestion
- Show payment links or QR codes for easier and faster payments
This improves patient management at your facility for a more seamless experience.
5. Energize staff with breakroom TVs during downtimes
For high-stress environments like hospitals, taking mindful breaks is all the more important.
You can use breakroom TVs to energize your staff during their breaks. You can:
- Stream live events
- Share weather updates and news
- Emergency messages to keep staff informed
- Light entertainment for healthy socialization
- Display critical on-duty updates
- Show awards and achievements for a morale boost
Fun fact: Over 55% of colleagues bond over sports updates at their workplace, thus creating healthy work environments too.
6. Promote products and services with strategic ads
We know you’ve got many healthcare services to offer your patients. But promoting them can be tricky.
With digital signage, you can showcase any new (or existing) products/services that your facility offers.
It’s a win-win situation: Your patients know about the services they can benefit from, and you can expand your service capabilities.
L Squared allows you to design frame layouts according to your content needs. Let’s say you opt for a five-frame design. You can share your product/service updates in one of the five frames.
7. Celebrate gifts and donations with digital donor walls
Remember those giant video walls you see in malls and big retail outlets?
Imagine those but at your hospital.
Digital donor walls let you celebrate generous donations and gifts with giant, immersive displays. This, in turn, fosters a sense of community among hospital patients, staff, and donors.
Part of providing excellent quality care is building a strong community for support and upliftment; engaging, dynamic content helps you achieve this.
Nailing the process for success
Results and a well-planned process are directly related.
For this diagnostic facility, identifying their key focus areas helped them double down on the solution they needed.
Here’s how you can get implementation right too:
- Identify the main gaps in your communication strategy
- Outline the goals you want to achieve
- Invest in a solution to help you meet those goals
- Map out a strategy for seamless execution
- Plan your content in advance to increase impact exponentially
- Measure impact through analytics and reports
And you’re all set! We can’t wait to see your innovative ways of using healthcare display solutions.
If you’re looking for a turnkey digital signage solution for your healthcare facility, contact our team at info@LSquared.com.
