In 2024, delivering top-grade customer experiences is no longer an option. It is a must-have for increased customer satisfaction.
And it’s no different with healthcare patients. Seamless experiences are what patients expect throughout their patient journey.
The intersection of cutting-edge technologies, high patient demands, and the pursuit of personalized care are charting the course this year — and it’s not going to change anytime soon.
If your goal is to optimize patient experience in your hospital, read ahead to learn how.
1. Create personalized and equitable healthcare experiences
If you’re yet to weave personalization into your healthcare strategy, now is the time to start!
The traditional one-size-fits-all healthcare approach is fading out fast.
With patient expectations on the rise, healthcare facilities need to implement a personalized approach to healthcare.
And this is where predictive analytics comes in. Simply put, predictive analytics analyzes large amounts of historical data to identify any patterns and trends for future behaviour.
So, how does predictive analytics create personalized patient experiences?
- Recognizing unique patient needs and challenges
- Make data-driven decisions to offer the right treatments for patients
- Identify sensitive cases like patient complications or relapses
- Recommending solutions for patients who qualify for specific procedures and services
- Tailoring targeted call-to-actions for improving patient engagement
- Creating a friendly and welcoming experience through patient touch-points
- Delivering high-quality care pre and post-treatment
A study by Deloitte shows how generative AI can shorten cycle times in lab procedures, compliance, and procurement processes to support staff in administrative and operational tasks to enhance healthcare patient satisfaction overall.
2. Harness technology for better patient care
Technology has revolutionized patient care by leaps and bounds. What once was unthinkable is now a vivid reality — all thanks to innovative technologies! Let’s dive deeper into this.
i) Enhance communication with digital signage
Efficient communication is key for smooth operational efficiency. But it's all the more crucial in healthcare for quality patient care.
Static posters on notice boards, clunky intranets, and even emails fail to meet the needs of the fast-paced environments of healthcare facilities.
Enter digital signage — a quick, easy, and obvious way of getting the right information out at the right time.
Using display screens, you can share real-time updates like schedules and best practices with your staff on the go. Digital signage makes it easier for hospitals to share patient information like guidelines, emergency messages, and protocols for enhanced patient communication.
Digital signage also allows you to share messages to targeted screens only. This way, you can section out your content strategically to reach the right audience.
ii) Design patient-centric care strategies
Delivering high-quality patient experiences requires a paradigm shift for many healthcare providers.
It’s a shift to focus on how patients feel about their overall experience at your facility.
Here’s the plan of action we recommend:
- Identify the problems that patients come across + how they feel about them
- Find a plausible solution to solve this problem
- Analyze the outcome of implementing the solutions
Let’s consider this example below:
3. Embrace empathy in providing care
We’ve talked about the more technical aspects involved in optimizing patient experience in hospitals.
But there’s one that can really make or break a patient’s experience with your brand.
And that’s empathy.
Whenever a patient comes to visit you — whether it’s a serious illness or a simple check-up — they often feel anxious, restless, and even scared.
Expressing empathy for your patients not only calms them but also helps build trust and improves health outcomes! And there’s proof of this: Research has shown that empathy decreases the chances of malpractices, improves medication adherence rates, and increases patient satisfaction.
4. Measure impact for continuous improvement
They say you can’t improve what you don’t measure. And we stand by that, too!
As a best practice, ensure frequent audits are conducted to analyze patient experience with your healthcare brand.
For patient experience: You can send out feedback forms and customer surveys and analyze customer effort scores to evaluate the effectiveness of your strategies.
For your tech stack: Dive deep into analytics and reports to get comprehensive insights into what’s working and what's not. Depending on your goals, outline the crucial KPIs to keep track of and audit rigorously in repeated intervals.
This way, you can make data-driven decisions to further optimize the patient experience at your hospital.
Transform patient experiences with L Squared
L Squared is a turnkey digital communication solution for modern businesses. From improving internal communication and simplifying navigation, L Squared helps healthcare brands like yours create seamless experiences for enhanced patient satisfaction.
Use our cloud-based CMS, the L Squared Hub, to manage content on your display network seamlessly. Schedule posts in advance, integrate tools and apps and measure impact with detailed reports.
We’re ready whenever you are - contact us at info@LSquared.com now!
