Hospitality is all about creating a memorable experience for your guests.
It’s the journey of guests becoming loyal customers who keep coming back to your business with the intent of creating new memories—may it be a wonderful stay at your hotel or a delicious dessert from your menu.
But with increasing competition, it’s important to stand out from the crowd.
With hotel digital signage, you can do just that and much more. Hotel signage helps you create better guest experiences by providing real-time information, wayfinding, multi-lingual support, and much more!
According to statistics, hotel digital signage solutions experience a 10% to 15% increase in customer satisfaction and retention.
Sounds great, right?
Let’s explore how signage in hotels can make a difference for your hotel.
Creating the Perfect First Impression
“Never say no when a client asks for something, even if it is the moon. You can always try, and anyhow there is plenty of time afterwards to explain that it was not possible.” — César Ritz
When people arrive at your hotel for the first time, the most important action is to make them feel welcome and valued from the moment they step through the door.
Personalized greetings through digital signage solutions can help enhance this experience significantly.
Always remember that in hospitality, “how” is more important than "what.”
Suppose your next guests are a couple called Mark and Julia.
With the use of hotel digital signage, you can personalize names or customized messages on screens in the lobby. In this instance, you can show their names and feature a welcome message, “Welcome, Mark and Julia!”.
This can create a sense of belonging and make them feel valued
To add to that, your hotel digital signage can be useful as a wayfinding tool for Mark and Julia to find their way to their room and the rest of the hotel amenities.
Lastly, they can get all the information about their booking as well as commonly asked FAQs from a signage in the hotel—this helps create the perfect first impression on your guests.
Enhancing In-House Dining and Special Offers
Suppose you just added a bar to your hotel, and now you've got to let your guests know that.
Going and telling them or giving them pamphlets will definitely not help you—it’s too old-fashioned and inefficient. Not to mention all the extra work your staff will have to do for this!
You know what can work better?
Digital signage for hotels.
Install these digital signages in the hall, dining place, or at your hotel’s entrance. Now all your guests can see and check out your new bar.
Through the solution, you can also share information about the in-house dining, along with all the special offers. Just name it and put it in your hotel signage.
Additionally, A hotel digital signage board with high-resolution images of signature dishes can help generate more interest for those meals and encourage guests to dine in.
Also Read: The Impact of Digital Signage on Uptime, Productivity, and Labor Cost Reduction
Make Your Guests Feel Like Home
A good hotel should feel like home to the guests.
Hotel digital signage plays a key role in creating that atmosphere.
According to a study, around 72% of customers prefer to engage with personalized messages.
You can put reminders, pictures, or a warm text to let your guests know that they’re valued and always welcomed.
For example, when guests are going to the dining place, imagine a digital screen reminding them that their favorite bowls of soup are waiting.
That’s digital signage hotels. Just like home.
Digital signage for hotels makes it easy to put all the dining updates in one place
Further, with hotel digital signage solutions, hotels can highlight features like cozy seating areas, coffee stations, or special amenities that encourage relaxation. Just like their favorite place at home.
Interested to see how hotel digital signage can help you? Book a demo with L Squared today!
Let the Guests Have What They Want
Imagine there are two groups of guests at your hotel right now. One of them is a group of college friends, and the other one is an older couple.
And you’re struggling to manage both of them.
With hotel digital signage, you can significantly enhance the experience for both groups while simultaneously providing operational benefits for your staff and management.
For example, for the college group, digital signage can showcase nearby attractions, such as bars, live music venues, and events happening in the area.
Give your guests an appetizing experience in your hotel with digital signage
On the other hand, for the older couple, digital signage can display other options, such as a good bonfire or in-house discounts on food items.
This immediate access to information allows staff to focus on providing excellent service rather than answering repetitive questions.
Voila! Your problem is solved.
Results? Better guest experience.
Also Read: Transform Your Restaurant Experience with Innovative Digital Menu Boards
Building Brand Loyalty Through Memorable Guest Experiences
"When the customer comes first, the customer will last." - Robert Half
Creating a good guest experience is all about making your guests remember every part of your service—and that’s where brand loyalty truly begins.
When guests feel like every interaction, from the first check-in to their final goodbye, has been crafted with them in mind, they’re more likely to return and recommend your brand.
A guest who leaves with positive memories of your hotel is not just a satisfied customer but a potential advocate who will return and promote your brand to others.
One of the most effective ways to create these memorable experiences is through digital signage for hotels.
Imagine arriving at a hotel to see a welcome message with your name or tailored recommendations for nearby attractions. This kind of thoughtful touch, made possible by digital signage, makes guests feel valued and recognized—a key factor in building brand loyalty.
You can also use hotel digital signage solutions to promote exclusive offers or loyalty rewards specifically for returning guests—this subtle approach can prompt them to book directly or join your loyalty program, boosting the chances of repeat visits.
Celebrate special occasions like birthdays and anniversaries with custom greetings on digital signage, so guests feel appreciated and emotionally connected to your brand.
Along with that, videos of previous events or reviews from happy customers are examples of engaging material that may connect with visitors and encourage them to come back.
Make Your Customer Journey Memorable with L Squared
Hotel digital signage solutions are the ultimate multitasker when it comes to creating memorable guest journeys.
They not only show information to guests but also enhance every guest experience touchpoint from checkin to checkout.
If you’re ready to take guest experience to the next level, L Squared is here to help.
With over 17 years of experience working with Fortune 500 companies, L Squared’s product delivers on its promise—to make guests feel valued and engaged.
L Squared is quick and easy to set up—just an hour and you’re good to go. Plus, with 24/5 live support and customizable options, you’ll have everything you need to deliver exceptional guest experiences every step of the way.
Ready to create the best guest experiences? Get in touch with L Squared today!
Frequently Asked Questions
1. What is digitalized guest experiences?
Digitalized guest experience uses digital tools and technology, like digital signage, to improve every interaction with guests during their stay. From personalized welcomes and real-time updates to interactive wayfinding and dining & entertainment recommendations, digital tools create a memorable and seamless guest experience for hotels.
2. What screens are used for digital signage?
Hotels use high-resolution LED, LCD, and interactive touchscreens for digital signage in strategic areas like the lobby, hallways, dining areas, and near elevators. These screens provide guests with essential information, personalized messages, and promotional content to enrich their stay.
3. What is the difference between kiosk and digital signage?
A kiosk offers interactive, standalone services where guests can perform specific actions, like self-check-in, accessing information, or booking services. Digital signage, in contrast, displays dynamic, non-interactive content such as welcome messages, directions, event schedules, or promotions. Both enhance the guest experience, but digital signage focuses on information and engagement, while kiosks enable interaction and transactions.
