What is retail digital signage?

Retail digital signage uses digital displays to showcase promotions, advertisements, product information, and customer communication inside retail stores.

How does digital signage help retail stores?

Digital signage helps retail stores improve customer engagement, promote products, increase sales, and manage content across multiple locations.

Can retail businesses manage multiple displays centrally?

Yes, L Squared allows retailers to centrally manage digital signage content across stores and displays from a single platform.

What content can retailers display on digital signage?

Retailers can display promotions, product advertisements, videos, announcements, pricing updates, and branded content on digital signage.

Does L Squared support multi-location retail digital signage?

Yes, L Squared provides enterprise retail digital signage solutions for centralized management across multiple retail locations.

Retail Digital Signage Software | Digital Signage for Retail Stores

Customers require relevant & timely information to make informed consumer purchases

But presenting up to date information can be expensive, complicated and time-consuming. How can this be resolved?

L Squared's digital communication solution helps brands improve their shopping experience by entertaining customers, increasing brand awareness & keeping employees updated, motivated & excited to be at work!

Communicate

Rich & current data that drives sales.

Automate

Update with a click from any location.

Integrate

Seamlessly add 100s of apps & databases.

The Platform
Services
Hardware

Cloud-based CMS A one-stop software to create, manage and update content with a click.
Centralized dashboard Intuitive interface for managing your display network seamlessly from one place.
Widgets 100s of in-built apps to maximize content-sharing capabilities.
User-friendly Requires no technical expertise to operate on a daily basis.

Hardware Procurement From procurement to installation, get top-grade displays for your business.
Customization Custom solutions catering to your business’s unique needs.
Remote Monitoring Expert assistance on display-network maintenance across screens.
Lifecycle Management Active support pre and post deployment to ensure operational efficiency.

Video walls (Multiple LCD TVs) Immersive, show-stopping large displays.
Large format display (LCD TVs) Dynamic indoor and outdoor displays that demand attention.
Touchscreen displays Interactive screens for quick information access.
Electronic shelf labels Wireless labels for product identification and stock updates.

Why L Squared?

Easy-to-use turnkey solution that can be deployed in an hour

24x7 live agent support, uptime guaranteed

Intuitive & customizable dashboard with 1-click app integration

Digital Signage for Retail

Articles on how to amp up your display communication strategy

Case Study: The UPS Store

Transforming customer and employee communication at The UPS Store

What is retail digital signage?

Retail digital signage is the use of digital screens inside and outside stores to show promotions, prices, product information, and brand content. Unlike printed signs, the content can be updated remotely across every store at once and scheduled by time of day, season, or location.
What is POS digital signage?

POS (point-of-sale) digital signage is a screen placed at or near the checkout counter. It shows promotions, add-on offers, loyalty sign-ups, or queue information while customers pay or wait. Checkout is where many impulse purchases happen, so it is one of the most valuable screen locations in a store.
How is digital signage used in retail stores?

Retail stores use digital signage for window displays that draw people in, promotional screens in aisles, digital price and product displays, checkout screens, queue management, wayfinding in large stores, and employee screens in back rooms for schedules, goals, and updates.
How does digital signage improve the customer experience in retail?

Digital signage improves the retail customer experience by giving shoppers accurate, current information when they need it, such as prices, promotions, product details, and wait times. It can also make lines feel shorter. Customers waiting with something to watch tend to notice the wait less than customers staring at a blank wall.
What role does digital signage play in visual merchandising?

Visual merchandising is how products and displays are arranged to attract shoppers and drive sales. Digital signage adds motion, video, and changing content to those displays. Retailers can rotate campaigns, feature new products, or match content to the season without printing and replacing physical signs.
What is the difference between digital signage and retail media?

Retail media is advertising that brands buy on a retailer's own channels, such as its website, app, and in-store screens. A retail media network is the system a retailer uses to sell that ad space. In-store digital signage can be one channel of a retail media network. It can also be used on its own for the retailer's own promotions and communications.
What are electronic shelf labels?

Electronic shelf labels are small digital price tags, usually e-paper displays, mounted on store shelves. Prices and product details are updated centrally and wirelessly, so price changes no longer require printing and swapping paper tags. They also help keep shelf prices matched to the price charged at checkout.
How does digital signage reinforce brand messaging?

Digital signage reinforces brand messaging by showing the same approved campaigns, colors, and messages in every store at the same time. Central control means head office sets brand standards once, while individual stores can still add local promotions within those guidelines.
Which retail brands use L Squared digital signage?

Retail and multi-location brands using L Squared include Tractor Supply, The UPS Store, Lenovo, and Rogers Wireless. They use it to manage in-store promotions, product displays, and employee communications from one dashboard.
What support does L Squared provide for retail digital signage?

L Squared includes 24/7/365 live agent support, training that takes about one hour, and remote monitoring of displays. Stores get help with screen issues whenever they open, including evenings and weekends.

Digital Signage for Retail.

Where it Matters most.

Boost sales, reduce perceived wait times & improve customer experience with the right digital communication solution.