Are you using your healthcare information displays to their best potential?
Sure, you share messages on them every now and then, but is that all there is to them?
You guessed it: Of course not.
Your healthcare displays are a versatile communication system. They serve multiple purposes to help streamline everyday operations at your healthcare center.
Whether it is to educate, engage, or motivate staff and patients, you can tailor the content on these displays to meet your specific needs.
So, if you’re looking for new ways to use your information displays, you’ve come to the right place. Read ahead to get started!
Share real-time relevant information
Starting with the most obvious use case, digital displays excel at sharing real-time information. In an intense environment like hospitals and clinics, these work especially well to connect staff with the right information for patient care.
These healthcare information screens ensure that all critical updates reach the hospital staff at the right time. There’s no rummaging through emails or rushing to put up notices — your staff has all the updates and alerts in front of them on the screens.
Some commonly shared information includes:
- Staffing schedules to ensure the on-duty team is aligned
- Best practices to deliver top-grade patient care
- Updated healthcare guidelines according to governmental norms
- Patient numbers and profiles to keep staff workflows in sync
- Milestones, achievements, and awards to celebrate wins and keep your staff motivated
Broadcast emergency messages
Emergencies are not ideal, to say the least. Emergencies in healthcare settings — these could lead to several disasters. That’s why you need to be ten steps ahead to take precautionary action.
In case emergencies strike, the first thing you’ll need is an effective communication system to alert your staff and patients. This is where your healthcare information displays come in. You can switch the current signage to broadcast emergency messages instantly.
For instance, in case of an earthquake, a message like “Alert: Earthquake!” keeps your staff and patients informed. You can also share evacuation routes, nearest exits, best practices, and the nearest shelters to ensure everyone is safe.
Additionally, audio can supplement your signage’s effectiveness in specific situations. In this example, adding audio to your message can alert staff or patients who might not have looked at the screens. Audio can capture their attention and keep them alert of the ongoing situation so they can evacuate safely as well.
Display live wait times
Boredom usually results from being attentive to time passing. That’s what happens in your waiting rooms when patients sit and wait restlessly for their turn. In most cases, patients become frustrated, making their hospital visits unpleasant.
Psychology suggests that occupied time feels shorter than unoccupied time. That’s why waiting room TVs are a viable solution for reducing perceived wait time by up to 35% in waiting areas. You can share dynamic display content, like light entertainment, weather reports, and news channels, to engage patients during their wait.
You can also share live wait times for each patient on these healthcare information displays. This eliminates patient anxiety from fearing the unknown and gives them a timeline for their turn. By displaying next-in-line updates, patients do not have to wonder or guess when their turn will be.
Promote hospital services
Promoting your services can be tricky in a healthcare setup. You want to be tasteful and respectful in your approach and marketing strategy.
For healthcare providers like you, using healthcare information displays is a great way to promote your services to customers and get more sales. You can highlight additional services, offer special promotions, and even share the benefits of each product and service.
On the other hand, your patients are also informed about the different services your facility provides to improve their patient experience.
For instance, this Canadian healthcare giant has used L Squared’s digital signage to display their services to patients at their Patient Service Centers (PSCs). This ensured that patients knew about all the available services and gave the healthcare provider a chance to serve their patients more widely.
Provide wayfinding assistance
Imagine this: Your patients rush to your facility for a healthcare emergency. They try to find the right doctor’s room but lose their way. They ask for directions, get confused, and waste precious time trying to find their destination.
This is enough to cause a frustrating patient experience.
But the good news is that your patients won’t have to go through this.
With interactive kiosks, patients can quickly locate doctor rooms and in-facility amenities easily without losing their way. Your patients can simply type in their desired location on these touchscreen healthcare displays, and they’ll have the exact directions in seconds! This way, they won’t have to fear losing their way around your facility — no matter how big it is.
Additionally, you can highlight important locations, like registration counters, pharmacies, nursing stations, etc., on large information screens to ensure patients know where to locate these areas.
Acknowledge donor contributions
Donors are a huge part of an organization’s progress. Their generous donations help brands expand their reach and scale their operations. Similarly, donations to healthcare facilities help them expand their capabilities to serve more patients. Additionally, these donations help form a sense of community amongst patients, visitors, and staff.
To celebrate these donors, healthcare facilities use digital donor walls highlighting these generous donations. These donor walls are multiple display screens installed in a specified area to form a large dynamic display.
Additionally, donor walls showcase ongoing donation drives, donor thresholds, and fundraising activities to encourage donations from visitors, business partners, and community folks.
P.S. Donors can be anonymous or named, depending on the donor’s wish. Be sure to cross-check their preference before you announce their donations on your healthcare information displays.
Level up your healthcare information displays with L Squared
Those are our top 6 ways of using healthcare information displays creatively.
If you’re looking for a powerful digital signage software to power your displays, look no further. We’re L Squared — a turnkey digital communication solution built for modern brands like you.
We help you communicate efficiently with your staff and patients with real-time communication, and we do this with stunning displays. Our cloud-based content management system makes scheduling and managing content across your display network from one centralized dashboard easy.
Have more questions for us? Contact our team at sales@LSquared.com for answers.
