Using Digital Signage to Transform Patient Experience

With the shift towards value-based and quality care, enhancing patient experience in healthcare has become a top priority for healthcare organizations. Hospitals have invested significantly in refining scheduling, billing, and other administrative processes. However, to truly maximize value and stand out from competitors, healthcare providers are exploring innovative methods to engage patients and visitors, ultimately aiming to improve patient outcomes. 

High-impact visual solutions offer excellent visibility with great flexibility. These solutions enable easy updates to the visuals based on the organization’s needs. Additionally, many digital interactive options enable patients and staff to adopt digital display screens. 

Here are four unique methods hospitals are currently utilizing high-impact visuals to engage patients, impress visitors, and support clinical staff in delivering top-notch patient care.

The Role of Hospital Digital Signage in Enhancing Patient Experience

Hospital digital signage offers a versatile solution to improve the patient experience in healthcare settings. By providing clear information, reducing perceived wait times, and facilitating smoother navigation, digital signage can significantly enhance the overall patient journey. Here are four ways digital signage can transform patient care in healthcare facilities.

1. Registration & Queueing

The registration and queueing process can be a major pain point for patients. Long wait times and unclear instructions can increase frustration and anxiety. Digital signage can streamline this process by providing real-time updates and clear instructions.

• Queue management: Digital signage displays can show real-time queue status, informing patients of their wait times and the number of people in queue before them. This transparency reduces anxiety and makes the process more efficient. 
• Registration information: Hospital digital signage can help display QR codes for registration, helping patients register themselves in a few seconds without having to wait in a queue. Interactive kiosks can further expedite check-ins and reduce administrative burdens on staff, making the process hassle-free for all stakeholders.

With L Squared’s digital signage solution, patients can check-in and receive queue alerts through digital signage, minimizing the crowd in waiting rooms and improving patient experience.

2. Wayfinding

Navigating through large healthcare facilities can be challenging for patients and visitors. Poor wayfinding can lead to stress, delays, and missed appointments, bringing the patient satisfaction score significantly down. 

Hospital digital signage can serve as an effective wayfinding tool to enhance navigation within the facility.

• Interactive maps: Digital wayfinding kiosks with interactive maps allow patients to easily find their way to specific departments, clinics, or patient rooms. Patients and visitors can also enter their destination and receive step-by-step directions.
• Directional signage: Strategically placed digital signs can provide clear, dynamic directions, adapting to changes such as construction or temporary closures. This ensures that patients and visitors can navigate the facility with confidence.
  
  

3. Waiting Room & Patient Room TVs

Having to wait for your turn is inevitable in a hospital or a clinic. However, the way patients perceive waiting time can be monumental in underlining their experience. Digital signage for waiting rooms and patient rooms can help improve this patient experience in healthcare by displaying engaging and informative content.

• Entertainment and education: Waiting room TVs can display a mix of entertainment and educational content, helping to engage and inform patients while they wait for their turn. This can include health tips, patient success stories, offers on health check-ups, or calming visuals.
• Real-time updates: You can use digital signage software to power hospital screens with dynamic wait times, appointment delays, number of people in the queue, and other relevant information. This transparency helps manage patient expectations and reduces frustration.
• Patient room communication: In patient rooms, digital signage can provide patients with information about their care, treatment schedules, and health tips. Interactive features can also allow patients to request services or communicate with staff.
  
  

4. Room Placards 

Traditional room placards can be dull, hard to miss, and difficult to update. Digital room placards offer a flexible and dynamic solution, enhancing communication and efficiency within the healthcare facility. 

• Real-time information: Digital room placards can display real-time information about patient status, room occupancy, and staff assignments. This ensures that everyone has access to up-to-date information, reducing confusion and errors. 

Conclusion

Hospital digital signage is a powerful tool for transforming the patient experience in healthcare settings. By improving registration and queueing processes, enhancing wayfinding, providing engaging content in waiting rooms and patient rooms, and offering dynamic room placards, digital signage can significantly enhance the quality of care and patient satisfaction. 

As healthcare providers continue to prioritize patient-centered care, integrating digital signage into their facilities is a strategic move that can yield substantial benefits. 

By adopting digital signage, healthcare facilities can not only improve operational efficiency but also create a more welcoming and supportive environment for patients. 

L Squared offers cutting-edge digital signage solutions tailored to the unique needs of healthcare facilities. Our innovative technology helps streamline staff operations, improve communication, and enhance patient experience overall. 

Want to see how digital signage can transform your healthcare environment? Contact L Squared now!