Kudos to Jean-Marc Rondeau (BBY Canada) for being a sales superstar!
L Squared’s digital signage software has enabled Arc’teryx to craft a truly immersive experience at the Yorkdale Mall. Arc’teryx deployed a video wall mirroring intricate mountain cracks at the location, using cutting-edge displays from our hardware partners, Best Buy Canada and Samsung.
About the Client
Arc'teryx is a Canadian outdoor clothing and sporting goods company specializing in high-performance apparel, outerwear, and sports gear for various outdoor activities. A globally established brand, Arc’teryx has numerous store locations across North America, Europe, Asia, and other regions, serving customers worldwide.
The Vision
As a retail solution provider, Arc’teryx’s vision was to craft a truly unique and immersive experience for customers visiting their store at the Yorkdale Mall.
But the question was: What could they do, how would they do it, and who would be the best choice for implementation?
The Solution
The solution was immersive technology. This meant digital signage deployment at Arc'teryx's Yorkdale location, using cutting-edge technology to bring their ideas to life.
Here’s what this immersive technology comprised of:
- Digital signage software: L Squared’s robust digital signage solution powered the massive screens with high-resolution video content that captivated customers and passersby. With a cloud-based content management system (CMS), the Arc’teryx team could update dynamic content with a few easy clicks, anytime and anywhere.
Hardware: In collaboration with Samsung and Best Buy for the innovative screens, Arc’teryx brought the outdoor feeling inside. We’re talking about a giant video wall, intricately designed like the edges of a mountainside, reflecting their outdoor and sports gear brand.
Overall, the video wall features a remarkable 14,722,560 pixels, which fill 44% of an 8K canvas.
Collaboration: Behind this project’s success is powerful collaboration. Combining the synergies of robust digital signage software, cutting-edge display technology, the client's vision, and teamwork in implementation made this project a victory.
Looking Ahead
As 80% of customers are more likely to enter a store with digital signage, immersive technology is a sure-shot way to skyrocket customer engagement and brand awareness. Brands now prioritize transforming in-store shopping into a memorable brand experience — one that keeps customers coming back for more.
